Build-A-Bear Collaborates With KFC for Exclusive Plush Toy Costumes – RetailWire

Build-A-Bear and KFC are collaborating on adorable costumes for plush toys, perfect for gifting to the chicken lover and plush animal admirer in your life.

According to a press release, the mall staple brand has teamed up with the fast-food chain for a “finger-lickin’ good collaBEARation.” KFC’s classic red-and-white striped bucket playfully inspires this mashup of comfort plush and comfort food.

“Launching just in time to celebrate togetherness during the holiday season, this unique collection combines Build-A-Bear’s signature creative, interactive fun with KFC’s rich tradition of comfort food and family meals,” the press release stated. The collection features “limited-edition outfits and accessories” inspired by the fried chicken chain, and it’s available exclusively at Build-A-Bear Workshops and online at www.buildabear.com.

“This collection is a blend of creativity, nostalgia, and fun that unites fans of both iconic brands in an unexpected way,” said Sharon Price John, president and CEO of Build-A-Bear Workshop. “It’s all about delivering playful, memorable experiences — served up with a side of KFC’s signature comfort. Together, we’re bringing two beloved passions — customization and comfort food — to the table in a whole new way.”

What KFC Costumes Are Available for Your Build-A-Bear?

The partnership involves three restaurant-themed clothing items for Build-A-Bear’s plush toys. The first is the KFC Bucket Costume. It features a bucket that a furry friend can sit inside. Second is a KFC Plus Chicken Wristie: a plush chicken leg that attaches to their paw. The last outfit is a themed onesie with chicken leg slippers.

KFC has been bringing families together over buckets of its fried chicken and homestyle sides since 1952. Along with the fried chicken, the fast-food giant serves chicken sandwiches, extra crispy chicken tenders, KFC Famous Bowls, Pot Pies, Secret Recipe Fries, biscuits, and homestyle sides. There are over 30,000 locations in 150 countries and territories around the world. The brand recently introduced a Kids Meal with its new Original Recipe tenders to give families even more ways to enjoy a meal together.

The fast-food chain’s partnership with Build-A-Bear is currently in stores now. The collaboration comes on the heels of the company’s holiday candles, which smell like the familiar fried chicken and biscuits.

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